Posted on Wed, Mar. 4, 2009


Getting creative to survive
http://www.philly.com/inquirer/magazine/20090304_Getting_creative_to_survive.html?viewAll=y

People in the arts feel the pinch, too, but they can draw on their talent to stay afloat.

By Melanie Cox McCluskey

For The Inquirer

In today's economy, Kevin Derrick is lucky to have a job as an interior designer. Not leaving anything to chance, Derrick also moonlights as a studio director, creative consultant, and furniture designer.

Sure, he's feeling the pinch of the economic downturn. The marketing, advertising, and retail worlds that employ creatives like him are suffering.

But artists like Derrick also have built-in mechanisms for survival: their own creativity.

"We are moving into the economy of the free agent," says Richard Florida, the author of Who's Your City and director of the Martin Prosperity Institute at the University of Toronto. "Whether you have a government grant or you work for a company occasionally, you have to take control of your life."

To weather the layoffs and canceled contracts, diverse income sources make sense.

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http://www.philly.com/inquirer/magazine/20090304_Getting_creative_to_survive.html?viewAll=y

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